It's not about that new lens or that new camera. It's about proper lighting. I know it isn't as cool; but, it is just as, if not more, important.Read More
There is nothing greater to a great shot than lighting. If the subject and background are not properly lit, the entire image will suffer. The exposure triangle is all about light. Set your shutter speed (how long light has to hit the sensor), adjust your aperture (how wide the opening is to let in light), and set your ISO (how much electricity the camera will use to artificially boost the light in your picture). Get the light right!